Comedian-turned-media mogul Byron Allen has sued McDonald’s for $10 billion in damages, alleging racial discrimination tied to its advertising practices.

The head of Allen Media Group claims racial stereotyping is at play in the fast-food giant’s refusal to contract with his AMG’s Entertainment Studios and Weather Group in violation of federal and state law.

Entertainment Studios owns 12 television networks. His Weather Group owns The Weather Channel.

But Allen claims the burger joint behind the Big Mac has refused to advertise on Entertainment Studios networks or The Weather Channel since he acquired the network in 2018.

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